Ghanaian blogger & publicist, Cypress has praised the 27th edition of the Telecel Ghana Music Awards (TGMA) as a growing force in the country’s music industry, emphasizing that the platform is steadily establishing itself as a key driver of recognition for local talent.

Cypress noted that despite some criticism and competition from other awards, TGMA has consistently worked to elevate Ghanaian artists. “TGMA is doing their best in the industry. It’s high time we project it well so that it can become the award scene we aspire to, similar to the Grammys,” he said.

In an exclusive interview on Highway 10.19 on ZED FM, Cypress suggested that the awards could enhance their impact by fostering international collaborations for artists and showcasing their work beyond Ghanaian borders. He stressed that the value of the Artist of the Year title should extend past the ceremony itself, with organizers supporting winners to achieve visibility and growth internationally. “It’s important to highlight the progression of artists after their win and ensure their achievements are visible globally,” he said, adding that the relationship between the event house and the artists should be mutually beneficial.

Reflecting on Ghanaian artists’ performances abroad, Cypress acknowledged that only a few have gained international exposure, with most touring primarily in the UK. He urged TGMA to leverage its platform to help artists expand their reach and attract more investors.

Cypress also shared his personal journey in the entertainment industry, recounting how early opportunities at media houses like Star FM and EIB boosted his exposure and credibility. He emphasized the importance of networking and consistent engagement in building sustainable careers.

For Cypress, TGMA’s role extends beyond awarding excellence; it should create long-term opportunities for artists to thrive, strengthen Ghana’s music brand, and maintain the momentum generated by the awards. “The awards must strategize to ensure the buzz continues after the event, and both the organizers and artists benefit from sustained visibility,” he concluded.

This perspective highlights the need for TGMA to evolve into a platform that not only celebrates talent but also promotes Ghanaian music on the global stage.