Loving C: The DJ Who Gave Kumasi Its Rhythm
There was a time when discovering new music meant waiting for your favourite radio presenter to play it or heading to a nightclub where a skilled DJ controlled the atmosphere from behind a pair of turntables. Before smartphones, streaming platforms and algorithm-driven playlists, DJs were tastemakers. They introduced audiences to new sounds, influenced fashion, created unforgettable nights and helped shape popular culture.
In Kumasi, one name has remained part of that story for more than three decades: Loving C.
To many people, he is simply a veteran DJ. But to those who watched Kumasi’s entertainment industry grow through the 1990s and beyond, Loving C represents much more. He belongs to a generation of pioneers who transformed DJing from playing records into an art form that entertained thousands and helped define the city’s nightlife.
His professional journey began in 1991 at the renowned Nsadwaso Night Club, located at the then City Hotel in Kumasi. It was an era when every performance required technical expertise. There were no digital controllers, automatic beat matching or pre-made playlists. DJs worked with vinyl records, cassette tapes and manual turntables, relying on timing, instinct and hours of practice to keep the dance floor alive. Loving C quickly earned a reputation for his smooth transitions, energetic stage presence and ability to read a crowd—qualities that distinguished outstanding DJs from ordinary music selectors. These details align with historical accounts of Kumasi’s club scene and his early career. (etheses.bham.ac.uk)
As Kumasi’s nightlife flourished, Loving C’s reputation grew alongside it. His name became associated with quality entertainment, professionalism and musical knowledge. While many DJs were content with simply playing records, he understood that a great performance was about creating an experience. Each set told a story, taking audiences through different moods, genres and generations of music.
That same understanding of music eventually led him into broadcasting. First voice on local radio FM and TV(GBC TV “MUSIC FOR U”) Radio offered a different stage but demanded many of the same skills: timing, communication and an ear for what audiences wanted to hear. Over the years, Loving C became one of Kumasi’s familiar radio personalities, using the microphone not only to entertain but also to introduce listeners to emerging artists and evolving musical trends. His broadcasting career included high-profile roles in Kumasi radio, where his warm presentation style and deep appreciation of music earned him loyal listeners. Interviews reflecting on his broadcasting journey describe a career built on consistency, preparation and passion. (nydjlive.com)
His influence extended beyond clubs and radio studios. Throughout the 1990s, Ghana’s music industry underwent significant transformation. Imported sounds from reggae, dancehall, hip-hop and R&B blended with Ghanaian highlife to inspire a new generation of musicians. DJs stood at the centre of that cultural exchange. By introducing audiences to international music while continuing to support local artists, they helped create an environment that encouraged experimentation and innovation.
It was within this atmosphere that hiplife emerged, changing Ghanaian popular music forever. Although musicians became the public faces of the movement, DJs such as Loving C played an equally important role behind the scenes. They were among the first to expose audiences to the sounds and influences that inspired young Ghanaian artists, creating opportunities for local music to gain wider acceptance. Researchers documenting Ghana’s music history recognise veteran DJs as important contributors to this cultural shift. (etheses.bham.ac.uk)
One of the defining moments in Kumasi’s hip-hop history came in September 1996, following the death of American rap icon Tupac Shakur. In a remarkable show of respect, veteran DJ Loving C, together with Chief Jerry (now a Hemanhene), organised what is widely remembered as Ghana’s only public memorial and funeral tribute for Tupac at the then Golden Tulip Hotel in Kumasi, now known as the Lancaster Kumasi City Hotel. The hotel was rebranded as Lancaster in 2022. (MyJoyOnline)
The event attracted thousands of mourners, music lovers and young people from across Kumasi, demonstrating the city’s deep connection to global hip-hop culture. More than just a memorial, it became a landmark gathering that inspired a new generation of Ghanaian rap talent. Many artists who would later become household names—including Lord Kenya, Okyeame Kwame, Turbo B, Hakeem and Joe Frazier—were among the young rappers influenced by the movement and energy surrounding events like these.
The tribute cemented Loving C’s reputation as one of the pioneers who helped shape hip-hop culture in Kumasi, using music not only for entertainment but also as a platform to unite fans, celebrate international icons and nurture local talent long before rap music became mainstream in Ghana.
Loving C’s influence extended far beyond the radio studio. Alongside his groundbreaking work as a DJ and promoter, he was instrumental in bringing major international acts to Kumasi. Among his most memorable achievements was hosting what is remembered as Lucky Dube’s only live performance in Kumasi at Sir Max Hotel, with sponsorship from Ghana Breweries Limited (GBL). The event drew reggae lovers from across the Ashanti Region and reinforced Kumasi’s growing reputation as one of Ghana’s leading live music destinations. (Go Africa Online)
By attracting internationally acclaimed artists to the city, Loving C helped bridge the gap between global music and local audiences, creating unforgettable experiences while inspiring a new generation of musicians, promoters and music fans. His contribution to live entertainment played a significant role in establishing Kumasi as an important centre for reggae, hip-hop and contemporary Ghanaian music.
Perhaps one of Loving C’s greatest achievements is his longevity. The entertainment industry is constantly changing. Technologies evolve, musical tastes shift and audiences move from one generation to the next. Many careers fade with time, but Loving C has remained relevant by embracing change without losing the qualities that made him successful in the first place.
Colleagues frequently describe him as disciplined, approachable and generous with his experience. Younger broadcasters and DJs have often looked to veterans like Loving C for guidance, learning not only the technical aspects of the profession but also the importance of preparation, respect for audiences and dedication to continuous improvement.
Recognition eventually followed decades of service. His Lifetime Achievement Honour at the Ghana DJ Awards acknowledged not just years spent behind the decks or in the studio, but a career that helped shape Ghana’s entertainment landscape. Such honours are reserved for individuals whose influence extends beyond personal success to the development of an entire profession. (thepublisheronline.com)
Today, the entertainment world is almost unrecognisable from the one Loving C entered in 1991. Music travels instantly across continents. DJs perform using laptops and digital controllers. Social media determines trends within hours. Yet the principles that built Loving C’s career remain timeless: understanding music, respecting audiences, mastering one’s craft and remaining authentic.
His story is also the story of Kumasi itself—a city whose contribution to Ghana’s entertainment industry is sometimes overshadowed by events in the capital but whose influence continues to be felt across radio, music and popular culture. Behind every successful entertainment scene are individuals whose names may not always dominate headlines, yet whose work quietly shapes generations.
Loving C is one of those individuals.
His legacy cannot be measured only by the number of clubs he performed in or radio programmes he hosted. It lives in the careers he inspired, the audiences he entertained and the lasting contribution he has made to Ghana’s musical heritage.
As Ghana’s entertainment industry continues to evolve, remembering pioneers like Loving C is not simply about celebrating the past. It is about recognising the people whose dedication helped build the foundations on which today’s DJs, presenters, producers and musicians continue to thrive.
For Kumasi, Loving C is more than a DJ. He is part of the city’s cultural history, and his story deserves to be told for generations to come.
By Brundai Cue for VOAR