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Hilda Effiong Bassey, better known as Hilda Baci, is proving that cooking is far more than preparing meals — it’s culture, identity, and daring ambition. At just under 30 years old, she’s already carved out a path that blends culinary art, showmanship, entrepreneurship, and national pride.

🧑‍🍳 Background & Rise
•       Born on 20 September 1995 in Akwa Ibom State, Nigeria, Hilda combined her early exposure to cooking (influenced by her mother) with academic training — she studied sociology at Madonna University, Okija.  
•       She is not only a chef but also an actress, restauranteur, and media personality, with appearances and hosting roles under her belt.  

🏆 Guinness World Records & Signature Feats

Hilda Baci has set more than one world record, and each has served to amplify her voice and impact beyond the kitchen:
1.      Longest Cooking Marathon (Individual) (2023)
She cooked non-stop for 93 hours, 11 minutes, setting a record in May 2023. That feat has since been surpassed, but it made her a household name, globally.  
2.      Largest Serving of Nigerian-Style Jollof Rice (2025)
In another record-breaking effort, she prepared a massive 8,780 kg of jollof rice in Lagos (Victoria Island), in partnership with the food brand Gino. This event drew large crowds, involved extensive planning and logistics, and was officially confirmed by Guinness World Records.  

🌍 Why Her Work Matters

Hilda Baci’s achievements resonate on multiple levels:
•       Cultural symbolism: Jollof rice is not just food in many West African societies — it’s central in celebrations, debates (which country makes the best jollof?), identity, pride. By breaking the “largest jollof rice” record, she is placing Nigerian culinary culture in the global spotlight.  
•       Breaking stereotypes and expanding respect: In fields where certain professions are undervalued, her accomplishments argue that cooking and culinary arts are serious, inspiring, demanding, and worthy of acclaim.  
•       Inspiration and leadership: The logistics, teamwork, perseverance, and discipline required for such feats signal leadership. It’s not just about pouring ingredients into a pot — it’s about organizing people, managing resources, planning ahead.  

⚡ The Broader Impact & Public Reception
•       The jollof-rice event drew tens of thousands of spectators, media coverage, and widespread conversation.  
•       Some criticisms emerged (people saying “why record rice rather than science, tech, politics?”), but many view those criticisms as missing the point: not all impact must look the same. Some work in culture & heritage is just as powerful.  

🔮 What’s Next
•       Given her trajectory, many expect Hilda will continue to push boundaries — perhaps more records, more public events, more use of her platform for cultural diplomacy.
•       She has a chance to mentor upcoming chefs, to develop culinary innovation, to use the attention she has gained to highlight food sustainability, local production, and youth entrepreneurship.
•       Her work also raises questions: how can her success help improve infrastructure for food, how can it influence the global image of Nigerian cuisine beyond just “jollof,” and how to sustain stories that push positive narratives.

🎯 Conclusion

Hilda Baci is more than a chef who breaks records. She’s a symbol. Her work is a blend of showmanship, craft, culture, and courage. She reminds us that excellence in any field deserves recognition — whether that field is seen as glamorous or not. In cooking jollof rice, she’s doing more than stirring pot — she’s stirring pride, aspiration, and a redefined narrative about what success looks like for a young Nigerian today.