Ghana Dedicates Wednesdays to Wearing Fugu to Promote Cultural Heritage

The Ministry of Tourism, Culture and Creative Arts has announced a new initiative encouraging Ghanaians to wear Fugu, also known as Batakari or the northern smock, every Wednesday as part of efforts to promote the country’s cultural heritage.

The move is aimed at strengthening national identity, supporting local textile producers, and showcasing Ghanaian tradition through everyday fashion. Fugu, a hand-woven traditional garment strongly associated with northern Ghana, is widely regarded as a symbol of pride, identity, and cultural expression.

Officials say dedicating a day each week to the attire will help increase visibility for indigenous craftsmanship and boost interest in locally made fabrics. Cultural promotion through dress has long been used in Ghana as a tourism and economic strategy, with initiatives such as “Wear Ghana” campaigns encouraging citizens to adopt traditional clothing in professional and public settings.

The smock has historic significance in Ghanaian national life. It has been worn by several past presidents at official ceremonies and international engagements as a symbol of Ghana’s heritage.

Observers believe the Wednesday Fugu initiative could further stimulate the creative arts sector by increasing demand for locally woven garments and supporting artisans, designers, and small businesses across the value chain. Cultural attire is increasingly being recognized across Africa as both an economic asset and a powerful tool for destination branding and tourism promotion.

Ghana already observes a related tradition known as National Batakari Day, celebrated on the first Friday of every month to encourage the wearing of the northern smock nationwide. (The new weekly emphasis is expected to deepen appreciation for the garment and normalize its use beyond ceremonial occasions.

The Ministry has encouraged citizens, institutions, and the private sector to participate actively, noting that preserving cultural heritage requires consistent visibility and public engagement.